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Digital Marketing: Generate Leads & Convert Them to Sales
Introduction
Welcome to Class (2:40)
The Foundations of a Successful Digital Marketing Strategy
Don't confuse goals, mission and objective with strategy! (6:56)
Using the right framework to grow faster (4:29)
Use SERVICE to grow your business (6:13)
The 6-step funnel to success (5:10)
The What, Who, and How of Delivering Results
Why Surveying Your Customers Will Mislead You, and What to Do Instead (10:50)
Start With Your Why (4:13)
Case Study: Finding Your Why (7:36)
Find Your Big Why
Finding Your Audience's Pain Points (6:51)
Validating Your Topic Idea Using Keyword Planner Tool and Google Trends (5:56)
Creating Your Unique Process of Getting Result (6:22)
Exercise Creating Your Unique Process (5:30)
Its Your Turn: Create Your Unique Process
Creating the Right Offer (s) (5:18)
Generate High Quality Leads Using Your Content
Using Your Content to Build Authority (3:16)
How to Create Your Buyer Personas and User Journeys (6:39)
Defining Your Content Goals (3:33)
Creating Your Content Marketing Plan (8:03)
Optimizing Your Content for Search Engines (8:56)
Using Your Unique Voice (4:06)
Increase Brand Awareness and Engage With Your Audience Through Social Media
Social Media Basics (3:10)
Two Key areas to Focus on for Maximum Results (4:19)
Social Media Content Strategy (6:21)
Finding the Right Platform for Your Particular Niche (4:30)
Fastest and Most Effective Way to Turn Social Media Fans into Customers (5:04)
Nurture your Prospects With the Right Email Marketing Strategy
What is a Lead Magnet? (2:48)
Top List Building Mistakes to Avoid (6:19)
Using Content Upgrades to Grow Your List (6:28)
Creating High Converting Lead Magnet Landing Pages (5:12)
How and Where to Display Your Lead Magnet Offers (7:52)
Using Convertkit to Build Your Email List (4:36)
Setting Up Your Opt-in forms (7:35)
Configuring your Forms and Delivering your Lead Magnets (5:13)
Integrating Your opt-in forms onto Your Website (4:33)
Setting up Your Landing Pages (4:27)
Putting It All Together (0:59)
Creating Pop-up opt-in Forms (10:03)
Driving Traffic to Your Offers
Your Social Media Strategy to Drive Traffic (4:36)
LinkedIn Marketing Strategy (5:37)
Pinterest Marketing Strategy (5:36)
Instagram Marketing Strategy (7:20)
YouTube Marketing Strategy (8:07)
Facebook Marketing Strategy (6:14)
Case Study: How Phil Uses Paid Promotion (9:09)
Conversion
Benefits of Creating a Thank You Page (4:28)
Benefits of Creating a Tripwire Offer (7:03)
On boarding Your New Subscribers for a Higher Conversion (4:56)
Different Email Marketing Campaigns (1:28)
Evergreen Email Marketing Campaign (7:09)
Launch Sequence Campaign
Flash Sale Campaign (3:44)
Re-engaging Your Cold Subscribers (2:01)
Choosing the Right Campaign for Your Business (2:14)
Turning Your Website into a Lead Generation Machine
Creating Your Differentiator (9:11)
Communicating What You Offer on Your Homepage (5:06)
Effectively Positioning Your About Page (2:31)
Writing a Persuasive Offer Page (8:58)
Important Metrics to Measure Your Success
The importance of Measuring, Analyzing and Tweaking Your Approach (3:14)
Important Website Metrics to Track and Measure (5:45)
Top Social Media Metrics to Track and Measure (2:11)
Email Marketing Metrics to Track and Measure (1:31)
Other Important Metrics (2:19)
Final Thoughts
Busting Through Your Visibility Roadblock (5:12)
Planning and Strategy Go Hand in Hand (8:41)
NOURISH the Nuts & Bolts of Your Business (6:54)
How to Create Your Buyer Personas and User Journeys
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