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Digital Products Masterclass
Introduction to the Digital Products Masterclass
Welcome to Class! (2:56)
Download the Course Slides
Everything in 1 Video: A Crash Course in Online Business (11:50)
The 60 Days Launch Challenge (0:54)
Join the Exclusive Student Facebook Group
OPTIONAL LESSON: A Behind the Scenes Look at Phil's Marketing Funnels and Revenue (38:58)
The Foundation: Finding Your Digital Product Idea
Introduction to this Section (0:40)
Which Digital Product is Right for You? (5:00)
How to Find Your Great Idea (8:57)
Define Your Purpose (3:32)
What is Your Unique Selling Proposition? (6:29)
Come Up with an AMAZING Online Business Product (2:29)
Online Courses Crash Course
Introduction to Digital Products Crash Courses (2:10)
What is an Online Course and Why is it a Great Option for You? (9:50)
Earning Potential: Online Courses
Recommended Tools for Creating Online Courses (2:31)
Our Recommended Equipment (8:15)
How to Record Directly to Your Computer (5:43)
Platforms to Sell Online Courses (8:38)
Creating Your Online Course (9:36)
Validating Your Course Idea (9:44)
Structuring Your Online Course (6:12)
Tips to Make Students Happy (10:45)
Best Practices for Creating Online Courses (18:16)
How to Price Your Online Courses (7:01)
Case Study: Let's Look at Phil's Online Courses (9:08)
Come Up with 3 Ways to Make Your Students Happy (1:23)
Individual & Group Coaching Crash Course
What is Coaching and Why is Coaching a Great Option for You? (8:11)
Earning Potential: Coaching
Recommended Tools for Online Coaching (5:13)
Platforms to Sell Coaching (4:35)
Tips for Designing a Coaching Program (8:13)
Individual vs. Group Coaching (7:23)
Creating a Coaching Program with Teachable (13:09)
Creating a Coaching Program with Calendly (12:16)
How to Price Your Coaching Program (5:30)
Case Study: Let's Look at Phil's Photography and Friends Coaching Program (6:38)
Create an Intake Form for Your Coaching Session (1:17)
Books / eBooks Crash Course
Why are eBooks a Great Digital Product for You? (5:57)
Earning Potential: eBooks
Recommended Tools to Create a Book (3:37)
Platforms to Sell Books (4:40)
How to Outsource Book Creation & Formatting (5:20)
Designing a Book Cover that Stands Out (14:07)
From eBook to Physical Book: On-Demand Printing (2:41)
Amazon KDP Dashboard Tour (7:45)
Publishing Your Book on Amazon (10:21)
Pricing Your Book (5:48)
Case Study: Let's Look at Phil's eBooks (6:19)
Design Your Book Cover (1:32)
Audiobooks Crash Course
What is an audiobook and why is it a great option for you? (7:08)
Earning Potential: Audiobooks
Tools to create an audiobook (8:22)
Audiobook equipment list
Hiring a professional or recording the audiobook yourself (6:18)
Creating an audiobook - Audiobook recording tips (7:01)
Creating an audiobook - Recording your audiobook (6:35)
Creating an audiobook - Editing your audiobook (7:32)
Platforms to sell audiobooks (6:46)
How to price your audiobook (7:22)
Keeping 100% royalties of your audiobook (4:19)
Recording your audiobook sample (2:51)
Podcasts Crash Course
Why is Podcasting a Great Digital Product? (8:30)
Earning Potential: Podcasts
Recommended Tools for Creating a Podcast (5:51)
Platforms for Sharing Your Podcast (4:29)
Coming Up with Your Podcast Idea and Format (6:45)
Recording Tips and Demo (9:00)
Editing Tips and Demo (11:57)
Publishing Your Podcast on Anchor.fm (13:17)
Publishing Your Podcast on Libsyn (12:42)
Case Study: Let's Look at Phil's Podcasts (6:18)
Come Up with Your First 5 Episode Topics
Webinars Crash Course
What is a webinar and why is it a great option for you? (7:11)
Earning Potential: Webinars
Defining the goal of your webinar (3:41)
Difference between a webinar and live streaming on social media (3:41)
Choosing your webinar software (6:18)
Equipment to create a webinar (6:59)
Planning an optimized webinar (4:45)
Creating your Webinar on JetWebinar (11:24)
Monetizing your Webinar (3:43)
Creating your webinar (2:21)
Membership Sites Crash Course
What is a membership site and why is it a great option for you? (3:36)
Earning Potential: Webinars
Tools to create a membership site (9:39)
Creating your membership site on Teachable (17:14)
How to price your membership site access (3:16)
Case studies - Membership sites (4:06)
Planning your membership site (1:32)
Subscription Programs Crash Course
What is a subscription program and why is it a great option for you? (8:13)
Earning Potential: Subscription Program
Tools to create a subscription program (1:44)
PayPal - Creating your subscription program with PayPal (9:31)
Adding the subscription program to your website (5:04)
ThriveCart - Creating your subscription program with ThriveCart (11:38)
Teachable - Creating your subscription program with Teachable (3:55)
How to price your subscriptions (6:36)
Case studies of Diego Davila’s online academy (2:38)
Creating your subscription program (1:38)
Mastermind Groups Crash Course
What is a mastermind group and why is it a great option for you? (5:01)
Earning Potential: Mastermind Groups
Tools to create a mastermind group (4:55)
How to sell your mastermind group (3:16)
Planning your mastermind group (6:26)
How to price your mastermind group (5:24)
Creating your mastermind group (2:02)
Stock & Template Products Crash Course
What is a Template Product and Why is it a Great Option for You? (2:24)
Earning Potential: Stock & Template Products
Recommended Tools for Creating Stock Products (1:53)
Platforms to Sell Stock Products (3:22)
Tips for Creating Your Stock Product (4:22)
How to Price Your Stock Product (2:31)
Case Study: Let's Look at Some Stock Product Examples (6:47)
Analyze the Current Market and Find a Trend for Your Product Type (1:16)
Printables Crash Course
What is a Printable and Why is it a Great Option for You? (1:37)
Earning Potential: Printables
Recommended Tools for Creating Printables (0:57)
Platforms to Sell Printables (1:59)
Tips for Creating Your Printable (1:54)
How to Price Your Printable (1:26)
Case Studies: Let's Look at Some Successful Printables (6:23)
Brainstorm Your First Printable (1:01)
Software & Applications Crash Course
What are Software and Apps and why is it a great option for you? (6:37)
Earning Potential: Software/Apps
Two ways to create your mobile Apps (3:21)
Finding a developer to create your App or Software (6:26)
Where to sell your Apps and software (3:39)
Marketing Strategy: Selling Your Digital Products
Welcome to the Marketing Sections (1:08)
The Digital Products Funnel Strategy (9:19)
How to Drive Traffic to Your Digital Products: Organic vs. Paid (2:23)
Marketing Tools You Need to Succeed (10:59)
Website Best Practices for Simple Marketing (12:45)
Case Studies: Let's Look at Phil's Marketing Funnels (9:44)
Plan One Marketing Funnel
Email Marketing
What is email marketing and why it’s important for you? (4:16)
Using email marketing to sell your products (7:19)
Choosing the right autoresponder service (5:48)
Signing for MailerLite autoresponder (2:28)
Capturing your audience’s name & email (10:52)
Create a Lead Magnet to escalate your subscriptions (5:18)
Using Reports to analyze success (3:27)
Creating your landing page (1:08)
Selling Your Products Organically
Difference between Paid Ads & Organic sales (5:12)
Organic sales strategy for your digital products (12:43)
Organic Social Media Posting Strategy
The most powerful organic video strategy (9:23)
Where and How often do you need to post content? (2:59)
Facebook Pages for Selling Digital Products
Why Facebook Pages for Marketing (3:35)
How to Promote Your Digital Products with a Facebook Page (5:55)
Facebook Page Best Practices (7:52)
Case Study: The Video School Facebook Page (10:33)
Facebook Groups for Selling Digital Products
Why Facebook Groups for Marketing (4:02)
How to Promote Your Digital Products with Facebook Groups (4:06)
Facebook Group Best Practices (7:47)
Case Study: The Photography and Friends Facebook Group (6:03)
Instagram for Selling Digital Products
Why Instagram for Marketing (3:28)
How to Promote Your Digital Products on Instagram (3:40)
Instagram Best Practices (9:24)
Case Study: How Phil Uses a Business & Personal Instagram Account for Marketing (5:26)
YouTube for Selling Digital Products
Why YouTube for Marketing (4:49)
How to Promote Your Digital Products on YouTube (3:48)
YouTube Best Practices (8:36)
Case Study: Video School YouTube Channel (8:55)
Paid traffic for your digital products
The paid advertising strategy & why this is great for you? (6:42)
Should I create ads to sell my products or just concentrate on organic? (14:02)
How much to invest in Ads (0:55)
The biggest mistake people make while creating an Ad (4:32)
Defining your target audience (4:32)
Facebook Ads for Selling Digital Products
Introduction to Facebook Ads (1:41)
Introduction to the Facebook Ads manager (2:35)
Setting up your payment account for Ads (1:47)
Creating your target audience in the Facebook Ads (7:29)
Level 1 - Boosting your Facebook post (8:44)
Level 2 - Creating your Ad in the Facebook Ads manager (15:30)
Tips to get your Ad approved by Facebook (3:32)
Analyzing the results of your Facebook Ad (11:20)
Creating your first Facebook Ad (0:55)
The Facebook pixel - Remarketing (3:24)
Instagram Ads for Selling Digital Products
Introduction to Instagram Ads (1:20)
3 Requirements to create Ads on Instagram (5:28)
Feed Ads vs Story Ads. Which one is best for you? (7:35)
Planning Your irresistible Instagram Ads (5:50)
Getting to know your Instagram followers (8:04)
Creating your target audience for Instagram Ads in the Ads Manager (12:09)
Formula to create irresistible Instagram Ads (4:59)
Examples of Instagram Story Ads (3:27)
Secrets of Instagram Story Ads (9:02)
How Instagram charges for Stories Ads (1:13)
Creating your ads with Instagram Stories (9:21)
Tips for Instagram Photo Ads (4:57)
Examples of Photo Ads optimized for Instagram (5:57)
Creating your photo Ads on Instagram with your Smartphone (6:21)
Creating your photo Ads on Instagram in the Ads Manager (4:55)
How to create an irresistible Instagram video ad in 15 seconds (8:14)
Optimizing your Instagram Ads for mobile devices (2:41)
Make your Instagram Ads look organic, like posts from a friend (1:43)
Add captions to your Instagram videos (2:56)
Create your Stories Ad on Instagram (1:02)
YouTube Ads for Selling Digital Products
What YouTube ads are and why they are important for you? (3:30)
What do you need to start with YouTube Ads (2:08)
Creating your Google Ads account (1:56)
Getting to know the Google Ads interface (2:40)
Configuring the billing options on your Google Ads account (2:16)
Finding the best keywords for your Google Ad (5:29)
Campaign types on Google Ads (3:56)
Creating an optimized video ad for YouTube (10:19)
Creating your video ad on YouTube (0:50)
Final Course Challenge
The Final 60 days challenge (5:53)
Conclusion
Thank You + What's Next? (3:18)
BONUS: A Conversation with Diego + Phil (60:34)
Make your Instagram Ads look organic, like posts from a friend
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