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YouTube Masterclass
Introduction - Start Here
Course Overview (4:12)
Why Youtube? (1:44)
Who are Mike and Lauren? (0:59)
See Phil's Success and Replicate (4:45)
Starting a YouTube Channel from Zero
Section Intro (1:02)
Mike & Lauren - Starting From Scratch (2:19)
Quantity vs Quality (Start with quantity as you build quality) (1:17)
Consistency is King (1:22)
Views Come Before Subscribers (1:13)
Complete Walk-Through of the Creator Studio
Section Intro (1:18)
The Dashboard (3:58)
The Video Manager (7:19)
Live Streaming (3:23)
Channel (12:57)
Community (7:48)
Analytics (3:03)
Create (3:35)
Exercise - Create Your Channel (3:22)
YouTube Best Practices
Section Intro (1:01)
Target A Specific Audience (5:14)
Consistency (5:48)
Sustainability and Discoverability (8:26)
Create Shareable Content (6:25)
Collaborate with Other YouTubers (5:38)
Interact with Viewers (5:28)
Be Authentic (5:03)
Exercise - Goal Setting small file (6:18)
How to Get Views without Subscribers
Section Intro (0:39)
Focus on Search (1:52)
Keyword Planning (1:57)
Google Keyword Planner Walk-Through (7:12)
Self Promotion - Where We Promote (4:08)
Converting Views to Subscribers
Section Intro (1:12)
Why Care About Subscribers (2:11)
Talking to your Audience (1:32)
How Long Should I Make My Videos? (1:53)
End Cards, Annotations, Outros (1:20)
Create Unique Content (1:18)
YouTube Tips with Mike
Tap Into Established YouTube Communities (1:28)
Always Be Cutting (Short Videos Get Shared) (1:31)
Tent Pole Programming (0:37)
The 10% Controversial (1:47)
Equipment for Creating Amazing Videos
Section Intro (1:09)
Phil's YouTube Equipment (7:20)
Mike & Lauren's Equipment (2:59)
Video on a Budget - What's Possible for Under $100 (3:25)
Importance of Good Audio over Video (3:29)
Video Lighting Tips (3:37)
Choosing a Video Backdrop (1:43)
Where to Find Music for Your Videos (3:05)
Workflow and Time Management Tips (6:16)
Exercise - Create a Video (1:02)
How We Make Our Videos with Mike & Lauren
Section Intro (1:01)
Researching, Outlining, and Scripting (2:17)
Editing Our Videos (1:38)
Making Great Thumbnails - Even if you're not a graphic designer (3:53)
Posting Our Videos (3:29)
Posting and Optimizing Your Videos
Section Intro (1:20)
How to Upload a Video to YouTube (3:32)
Choosing a Great YouTube Video Title (4:38)
Writing a Great YouTube Description (5:36)
Choosing Great YouTube Video Tags (3:53)
Creating a Great YouTube Thumbnail (9:34)
Adding YouTube Cards to Your Videos (6:45)
Designing a Better YouTube Channel
Creating New Playlists (4:43)
Designing Your Custom YouTube Channel (6:10)
Creating a Channel Trailer (4:18)
Branding Your Videos with a Subscribe Watermark (3:04)
Creating Custom Channel Art Demo (9:47)
Exercise - Post a Video (0:59)
Growing Your Audience and Getting More Subscribers
Section Intro (1:08)
Recognizing Your Audience (3:13)
Sharing on Social Media (5:23)
Sharing on Blogs and Websites (2:49)
Advertising Your Videos (2:12)
How to Create a Video Ad on YouTube (9:42)
Exercise - collaborate with another youtuber (5:29)
Measuring Results with Analytics
Section Intro (0:51)
Understanding Your Analytics (4:00)
Video Watch Time, Audience Retention, and Demographics (5:43)
Playback Locations, Traffic Sources, and Devices (7:58)
Engagement Reports (6:37)
Estimated Earnings (4:15)
Calculating Your Cost Per Mille (3:19)
Exercise - replicate a popular video (1:03)
Use Social Blade to See Your Channel Stats and Predictions (5:01)
Make Money with YouTube
Section Intro (1:04)
Making Money with Adsense (2:24)
Channel Sponsors (2:04)
Selling Digital and Physical Products (1:46)
Crowdfunding (Patreon) (1:46)
Exercise - create a sales funnel with your videos (4:34)
Conclusion
Course Conclusion (1:54)
Bonuses - YouTube Graphics and More
YouTube Graphics Overview (3:12)
How to Use the YouTube Graphics Template and Bumper (9:44)
Subscribe Pop Up Graphics and Tutorial (3:33)
How to Annotate Your Graphics (5:52)
How to Use the YouTube Graphics Template and Bumper
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